Adebola Olomo is a thought leader in the marketing technology industry, with over 15 years of experience driving business growth and communication strategies. As the CEO of Deefrent Media Agency, she leads initiatives across Europe and Africa, advancing technology adoption—particularly AI and CRM—through training and strategic implementation for medium-sized and large corporations. Adebola is the author of “Marketing with AI,” and guest lectures on AI and international marketing to Masters students. She is also the Ireland Ambassador for Women in AI advocating for diversity and inclusion. Adebola holds a Bachelor’s degree in Law and a Master’s degree in Marketing.